What are Abandoned Checkouts?

Abandoned Checkouts occur when a customer adds products to their cart, proceeds to the checkout stage, but leaves the store before completing their purchase.

For example, if you had 100 checkout starts in a month and 40 resulted in completed purchases, your Abandoned Checkout Rate would be 60%.

Why are Abandoned Checkouts Important?

Abandoned checkouts highlight a critical point of friction in your purchasing process — when the customer is most interested but fails to complete the sale.

Key reasons abandoned checkouts matter:

• Revenue Recovery: Recovering even a small percentage of abandoned checkouts can significantly boost your revenue.

• Customer Journey Insights: High abandonment rates often point to issues with shipping costs, payment methods, site trustworthiness, or a confusing checkout process.

• Marketing Opportunities: Abandoned checkout data can help trigger targeted remarketing campaigns, reminder emails, and discount offers.

• Cost Efficiency: It’s more efficient to convert an almost-customer than to find a new one.
  

How Monitoring Abandoned Checkouts Helps Your E-commerce Business

By tracking and improving your Abandoned Checkout Rate, you can:

• Identify bottlenecks and fix them to improve the checkout experience.

• Launch retargeting campaigns (e.g., email reminders) to bring customers back to complete their orders.

• Refine your shipping policies, payment options, or discounting strategies to lower abandonment.

• Increase overall conversion rates and lifetime customer value.
  

How Abandoned Checkouts are Set Up in the App

Acanthis automatically tracks abandoned checkouts by integrating with your store platform and calculating this key metric.

We also provide an industry benchmark to help you evaluate your performance.

Important:
To track Abandoned Checkouts accurately, the app connects directly with your e-commerce platform (such as Shopify).
Make sure your store integration is active and functioning properly.

How to Configure Your Abandoned Checkout Benchmark in the App

Follow these steps to review or adjust your target for Abandoned Checkout Rate:

1. Navigate to Your Dashboard:
   Log into the app and open your main dashboard.

2. Go to Settings:
   Click on the Settings menu from the left-hand navigation panel.

3. Select Organisation Configs:
   Under Settings, choose Organisation Configs.

4. Configure Monthly Configs:
   Click on Configure Monthly Configs.

5. Adjust Your Abandoned Checkout Benchmark:

   • Locate the field for Abandoned Checkout Rate.

   • A default benchmark will be pre-filled (e.g., 70%).

   • Update this value if you want to set a new internal target.

   • Save your changes.

Your dashboard will now monitor your actual abandonment rate against your configured benchmark and surface insights accordingly.

Tip: Combine abandoned checkout tracking with an automated recovery email flow to win back lost sales with minimal effort.