Understanding and Viewing Orders by Location

What is Orders by Location?

Orders by Location visualises where your customers are located based on their shipping or billing addresses.
In Acanthis, this is presented as an interactive map, showing areas with higher or lower order concentrations.

Order location data is compiled directly from Shopify using the geographic information provided on customer orders.

Why is Orders by Location Important?

Knowing where your customers are coming from can help you make smarter marketing, logistics, and expansion decisions.

Key reasons Orders by Location matters:

• Marketing Optimisation: Target your advertising more effectively by focusing on regions with high customer density.

• Logistics Planning: Inform warehouse placement, shipping strategies, and local promotions based on customer location clusters.

• Expansion Opportunities: Identify underserved regions where marketing could stimulate growth.

• Customer Insight: Understand geographic trends in buying behaviour.

How Orders by Location Helps Your E-commerce Business

Tracking orders by location allows you to:

• Lower shipping times and costs by aligning logistics with customer hotspots.

• Launch region-specific promotions or partnerships to strengthen your brand locally.

• Forecast demand more accurately across different markets.

• Improve customer experience by offering regionally tailored messaging or shipping options.